GTA 6: Sony overhauls the PS5 interface for launch
Quick answer
As GTA 6 pre-orders opened on June 25, Sony rolled out a GTA 6 makeover across the whole PlayStation ecosystem: a start-up animation on the PS5 dashboard, the PS Store and the mobile app. In an unprecedented move, even the PlayStation App icon was redesigned (Leonida palm trees) — a first that Sony had never done, not even for its own games.
It's one of the most visible marketing moves ever seen on console: for the opening of GTA 6 pre-orders (June 25, 2026), Sony overhauled the PlayStation interface in Vice City colors.
What Sony changed
- PS5 dashboard: a GTA 6 start-up animation greets players and links straight to the pre-order page on the PS Store.
- PS Store and PlayStation App (iOS / Android): fully reskinned for GTA 6.
- PlayStation App icon: redesigned in GTA 6 colors (orange/blue) with the silhouettes of Leonida's palm trees.
A first for PlayStation
The most striking part: Sony had never changed its app icon for a game — not even for its own exclusives. It's also the first time the brand has automatically forced a system-level takeover (a server-side overlay in the main widget area) to promote a title.
Why Sony is going all-in
Sony has declared the PS5 the "best place to play" Rockstar's next game. This massive takeover is part of an aggressive marketing campaign around GTA 6, due November 19, 2026 on PS5 and Xbox Series X|S.
Read next
- GTA 6: official price and editions, pre-orders open
- GTA 6 pre-orders: the full guide
- Release date & everything we know
FAQ
What did Sony change on the PS5 for GTA 6?
A GTA 6 dashboard animation, a reskin of the PS Store and PlayStation App, and a new app icon design.
Why is this unprecedented?
It's the first time Sony has changed the PlayStation App icon and forced an automatic takeover to promote a game.
Read next
GTA 6: the 12 most striking gameplay details
Missing on purpose to escape, hiding your gun, a body that changes with what you eat: the 12 most striking GTA 6 gameplay details seen on Netflix.
2 min · Oct 07
GTA 6: new images and tougher police, 43 days out
GTA 6, 43 days out: new images of Jason and Lucia in LOVE Magazine, and Rockstar confirms police with persistent memory that are harder to shake.
1 min · Oct 07
GTA 6: everything the Extended Look revealed
GTA 6 An Extended Look (Aug 27): character switching, cover-based gunplay, six-star wanted level, Jason-Lucia romance, open-world activities… the full recap.
1 min · Aug 27